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Leonard Regazzo
Leonard Regazzo
Experienced Communications Designer who works with large agencies and small companies to create value by optimising their Brand Awareness so as to increase re- venues by expanding their client base.
❏ Over 13 years of experience in Adobe tools for cross- media and integrated projects aimed at excellence.
❏ My versatile professionalism contributes to effective communication through visually compelling design. In the company, I lead to greater brand consistency, more effective communication strategies, and a more enga- ging user experience.
❏ I am the professional who specialises in creating vi- sual content and design solutions to convey messages and information effectively. This role goes beyond sim- ple graphic design and often involves strategic thinking to align visual elements with intended communication objectives. Solid background in B2B advertising that through my multidisciplinary experience offers quality. I enrich the workflow that respects the corporate brand references and values of my assignments.
Esperienza lavorativa
March 2016 – November 2023
Communication designer
Advertising agencies: I create images for marketing campaigns.
In-house design teams: I work directly for companies to maintain brand consistency.
My motto
“Think First Lateral, Design then Later”
I am a resilient professional who pays attention to detail and works hard to achieve desired results.
I am very interested in sharing my point of view that is not fixed to a single work reality; my first mission is to broaden my horizon and pe- rhaps also the horizon of those who work and collaborate with me.
I speak and write in three langua- ges fluently, this has allowed me to always learn and understand effor- tlessly from international mentors.
Italian: mother tongue. Romanian: mother tongue. English: advanced, B2.
My measurements and consulting increased ROI (Return on Investment) by + 120% in 2 years.
Following the development of the brand, my intervention made possible the Digitisation of the entire ‘architectu- re Corporate Administrative Department. Also thanks to Creative Communication, the internal workflow has evolved through a weekly newsletter, thus increasing the visibility of 20% of technical associates. The trend grows exponentially every semester and drastically reduces the working time of 70% by management. Justify- ing the quality of actions taken and, of course, the related results directly to the CFO and Corporate Directors.
Responsibilities and Skills:
– Visual Communication: I’m skilled in creating visually appealing and impactful designs using various mediums such as graphic design, illustration, and multimedia.
– Brand Identity: I play a crucial role in developing and maintaining a consistent brand identity, ensuring that visual elements align with the brand’s values and messaging.
– User Experience (UX) Design: I work on designing user interfaces and experiences, ensuring that the visual elements enhance usability and user engagement.
– MultimediaProduction: I work with various media formats, including print, digital, video, and interactive media.
– Typography: A strong understanding of typography is essential for me, as it significantly influences how in-
formation is perceived.
– Collaboration: Effectively I collaborate with other professionals, such as marketers, copywriters, and develo-
pers, to ensure a cohesive and integrated approach to communication.
March 2014 – Present
Senior Art Director | Photo e Video Produttore Lavoratore autonomo
Advertising Agencies: I create images for marketing campaigns, active in various fields of work throughout Europe. Media Companies: Designing visuals for publications, websites, and multimedia content.
Tech Companies: Contributing to the design of user interfaces and user experiences.
I have developed a creative professionalism by becoming an expert combining skills in art direction and photo- graphy. This role often finds me leading and overseeing the visual aspects of creative projects, ensuring a cohe- sive and impactful visual identity. My responsibilities include devising and executing visual concepts, managing a team of creative professionals, and using photography skills to capture compelling images. As an Art Director | Photographer I play a key role in shaping the artistic direction of campaigns, projects or brands, bringing a high level of creativity, leadership and technical expertise to the visual elements of various media.
My areas of responsibility and delivery:
– Brand identity and graphic design for B2C and B2C online and print content production. – Researching trends and planning methods with a focus on the retail industry.
– Design of visual elements and technical design for packaging in FMCG.
– Design of immersive spaces for events and trade shows.
– Direct marketing production.
– Print consulting for editorial projects such as books and catalogs. – Graphic design for digital outputs and social kits.
– Brand positioning and design strategy planning.
– Audiovisual productions.
Febbraio 2010 – 2023
Chief Photographer | Freelance Creative Designer
In this highly technical field, I gained solid experience in Photographic rooms that became TV Sets with the ad- vent of DIGITAL TV. Ideal influence on my photographic aesthetic from fashion photography to machinery and small parts photography. With a strong creative energy in the Photography Studio I build to date Professional level set ups useful to the niches of Content Creators, and Film Studios.
My areas of responsibility and delivery:
– Construction of photo and video shooting spaces.
– Managing and leading staff in the studio.
– Lead annual goal setting and review process for creative staff.
– Use and maintain professional quality inventory and related post production equipment. – Studio set-up and lighting design.
For more details about my work records visit my Linkedin profile where you can follow along.
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